The corporate world has estimated that the ROI (return on investment) of 1:1 professional coaching is up to 700%. — Matt Symonds Forbes.com

Coaching helps physicians align their values, intentions, and actions to achieve their career goals. By choosing to work with a coach, you are affirming that:

You are worth investing in.
Your dreams and goals are valid and important.
You don’t have to figure it all out alone — you have a guide to help you reach your intentions.

What coaching can do:

Help you focus on bringing out your best qualities, personally and professionally.
Create space to reassess your career path and find deeper professional fulfillment.
Enable you to recognize and address signs of burnout or rebuild confidence when returning to work.
Provide direction to overcome challenges that have left you feeling stalled — and help you move forward with clarity and purpose.

Coaching offers women physicians the opportunity to reconnect with their values, discover new and more effective ways to reach their goals, increase their impact, and find greater fulfillment and professional satisfaction.

What can coaching help with?
Coaching can support you in virtually any area where you want to grow, navigate challenges, or build new skills. Whether it’s advancing your career, improving leadership skills, managing work-life integration, or strengthening relationships, coaching offers a safe, supportive space to reflect, gain clarity, and take meaningful action.
What if I am not in a leadership role?
Every physician is a leader — regardless of title. Whether you’re caring for patients, collaborating with colleagues, or managing projects, coaching helps you sharpen your skills, expand your impact, and move forward with greater confidence and effectiveness.
How is coaching different from therapy?
Coaching is a forward-looking, strength-based partnership that helps you clarify goals, explore options, and take action. Unlike therapy, coaching does not diagnose or treat mental health conditions. That said, coaching and therapy can complement each other well, and many physicians find that working with both allows them to address different aspects of personal and professional growth.
Will one coaching session be enough?
From the very first session, you may start to notice new insights and shifts. But meaningful, sustained growth builds over time. Like developing clinical skills or physical fitness, the benefits of coaching deepen as you apply new perspectives, build habits, and continue the work across multiple sessions.
How much does coaching cost?
Rates vary depending on the coach and the type of engagement. The best way to learn more is to reach out and ask

AMWA Physician Coaching Directory

Please explore the AMWA Physician Coaching Directory to review our featured coaches — all of whom have been vetted to ensure appropriate training and certification. Each coach has agreed to provide an initial series of six sessions for $1,050, a substantially discounted rate for AMWA members.

You may schedule one introductory consultation to determine if a coach is the right fit for you. If you choose to continue beyond the initial series, fees can be discussed directly with your coach.