The Sumatra Relief Initiative will bring about the delivery of 5,000 menstrual hygiene kits, essential medicines and fresh food alongside women’s health support to disaster-affected communities in Aceh and Medan, Sumatra. Distribution is scheduled to begin in early April 2026, focusing on communities most affected by recent disasters and prolonged recovery challenges.
This initiative builds on an established collaboration between AMWA’s Global Health Lead Dr. Padmini Murthy and Global CSR Foundation, founded by Jing Zhao Cesarone, and expands into Indonesia through Yayasan Srikandi Merah Putih, with leadership support from Vice President Stefanny Florina. The Menstrual Equity Project was conceptualized by Dr. Padmini Murthy and Jing Zhao Cesarone and has been successfully implemented in the Commonwealth of The Bahamas, the Republic of Suriname, and in satellite clinics affiliated with St. Jude Children’s Research Hospital, providing a proven model now adapted for the Indonesian context.
The procurement and shipment of menstrual hygiene kits are supported by KuCoin, represented by CSR Director and Global Human Resources Director Sylvie Dong, enabling the timely delivery of women’s health supplies. “Corporate responsibility means showing up in practical ways when communities are affected by disaster,” said Sylvie Dong. “KuCoin will continue to support CSR initiatives that address real needs and deliver meaningful help on the ground.”
On-the-ground distribution of medicine, food, and hygiene kits in Aceh and Medan is led by Maha Medicare, which has been actively assisting flood-affected communities in Medan since December.
The initiative is supported by regional and national leadership, including H. Teuku Badruddin Syah, Sultan of Aceh, reflecting strong local commitment to community recovery. National-level support is further demonstrated through the involvement of Agustina Hastarini, Spouse of the Minister of Micro, Small, and Medium Enterprises (MSMEs) of Indonesia and La Ode Ikrar Hastomi as the representative of the Ministry of Industry Indonesia, underscoring government
engagement in cross-sector humanitarian action.
The relief effort has also drawn support from prominent Indonesian public figures who are using their platforms to amplify the message of dignity-centered humanitarian response. Indonesian actors and actresses Baim Wong, Rianti Cartwright, Dame Aning, Nadya Shakira, Ririn Dwi Ariyanti, and Metta Permadi have joined the initiative, helping raise awareness around women’s health, access to essential care, and the importance of dignity in disaster response.
The initiative was formally presented during an intimate press dinner titled “A Matter of Dignity,” held on Friday, 6 February 2026, at Sushi Maru Hang Tuah, Jakarta, bringing together foundation leaders, government representatives, medical experts, business executives, public figures, and senior media.