The American Medical Women’s Association (AMWA) continues to work to shift the conversation around menopause—an often overlooked, yet deeply impactful, stage of women’s health. Through its #MenopauseMatters initiative, AMWA is calling on clinicians, medical educators, and the public to recognize menopause as a critical life transition deserving of attention, empathy, and evidence-based care.
Breaking the Silence Around Menopause
For decades, menopause has been a topic clouded by stigma and silence, even though every woman will experience it in her lifetime. While hot flashes are widely known, AMWA is emphasizing that menopause involves a much broader spectrum of physical, emotional, and cognitive symptoms – from disrupted sleep and weight changes to mood swings and memory concerns.
“Far too many patients are suffering in silence,” says Dr. Juliana King, a women’s health internist at Mayo Clinic and the AMWA Lead on Menopause. “Many don’t raise their symptoms unless prompted, and too often, clinicians miss the opportunity to start those important conversations. We need to change that.”
A Call to Clinicians: Empathy Is Essential
Central to AMWA’s campaign is the Check In On Menopause model, a framework that encourages medical professionals to proactively engage with patients about menopause during routine care. The approach is rooted in empathy and education, ensuring clinicians are prepared to recognize the signs of menopause and offer support tailored to each woman’s needs.
“Every woman deserves to know what to expect and what options are available,” Dr. Kling continues. “Menopause isn’t just a stage to ‘get through’—it’s a chance to protect long-term health and quality of life.”
Raising Awareness of Health Risks
Menopause is also linked to an increased risk for several chronic conditions, including cardiovascular disease, osteoporosis, and cognitive decline. AMWA underscores the importance of early intervention and informed care, positioning menopause as a pivotal opportunity for prevention.
“Menopause is not the end of health—it’s a new chapter that requires attention,” says Dr.Kling “By checking in with intention, we can improve outcomes for millions of women.”
A National Push for Change
The #MenopauseMatters campaign includes social media engagement and resources for clinicians to promote menopause education in medical training programs. Let’s normalize menopause conversations, train healthcare providers to deliver compassionate care, and empower women to advocate for their own health.
For more information, visit: Menopause Matters